Everything public health and communications practitioners need to know about navigating a changed information ecosystem, social and behavioral drivers and the structural realities that prevent people from accessing vaccines.
UNDERSTANDING BEHAVIORAL AND SOCIAL DRIVERS
Covid-19 Vaccines: The Miracle That Fell Short
A Rollout That Slowed Too Soon
What Shapes People’s Vaccine Decisions?
Understanding Vaccine Demand
Historic Failures, Then & Now
The Importance of Vaccine Demand
The Path From Vaccine to Vaccination
What is Vaccine Demand?
Why Demand Matters More
Missed Opportunities to Generate Vaccine Demand
Key Drivers of Vaccine Demand
Information challenges: vaccines in the age of engagement
Understanding behavioral and social drivers: what people think, feel and do
Structural barriers: the role of systems and institutions
Promising Practices and Policy Recommendations to Increase Vaccine Demand
The role of trust in vaccine demand
Key strategies and promising practices
How We Got Here
About the Equity-First Vaccination Initiative
About this Report